If it’s not you they are spending that money with, they are spending it with someone else. I can help you fix the equation. If you are a business owner, entrepreneur, coach, or consultant and you are;

But wait! before you continue.

Maybe let me explain why I believe I’ve earned the right to hold your hand and walk the journey with you. Working with business owners like you from across the continent I’ve discovered one major hurdle that prevents a lot of businesses from growing; they sell themselves short.

Well, I’ve been there before.

I’ve wasted money on ads pushing something that had no soul, shape, or form – I was gambling my way through, hoping someone will see my ads and then boom becomes my client.

My messaging and value weren’t clear and sophisticated enough to compel people to do business with me. I have done all the tricks you may think of, giving all kinds of discounts and free strategy calls. 

Guess what! All was in vain.

All I needed was someone to look at my business objectively and provide constructive feedback. Someone who would help me go beyond the book to diagnose the low-hanging fruits and provide a tailored roadmap of strategies suited for my kind of business.

I know you are reading this and thinking, Why another blueprint on strategy? Haven’t we seen enough already? Hasn’t everything that’s to be said about strategy already been covered by gurus?

Well, the answer is no. You do need fresh thinking on strategy. At a minimum, you need this blueprint.

Not because the concepts that have been taught over the last 40 years don’t work, but because they’re outdated and can’t explain the success of a new breed of companies that seem to have no boundaries (Netflix, Amazon, Google).

This breed of companies displays a fluid behavior that seems to break the fundamental principles of classic strategic thinking, where you could clearly identify your competitors, their strengths and weaknesses, and then go plan your strategy accordingly.

Now, back to the Core Strategy Blueprint 2.0

The Core Strategy Blueprint fuses 3 critical strategy frameworks that I have used to give shape and form to a lot of businesses I’ve worked with. This blueprint is designed to help you

Like everything else in the digital space, your brand needs to be dynamic and responsive to the changing market conditions, evolving consumer needs; and competing offers. A well-articulated and executed brand is no longer a nice-to-have, it is a necessity. The truth is, if you can’t articulate it, you are less likely to properly execute it. Here’s what’s included:

Miyelani is the founder of Omedia Intelligence, a strategy consultancy that fuses strategy and design thinking to help brands solve complex challenges, fuel innovation and deliver engaging experiences. He has worked with countless brands and businesses across the African continent, driving strategies that delivered sustainable growth for his clients.

He is also the brain behind the Now To Next Annual Entrepreneurs Conference which brings together seasoned entrepreneurs, innovators, brand architects, and marketers to exchange views and share ideas and thoughts on how to effectively leverage business opportunities that exist in the digital space.

Miyelani spent most of his career life in the media/broadcasting space; focusing on audience insights, content research and strategy in West Africa, East Africa, Zambia; and the Portuguese markets (Angola and Mozambique).

Would like to engage with Miyelani?